If you order a website in Astana, you need to take care of its further promotion. One of the most effective ways to attract relevant, targeted traffic to your site is contextual advertising. What is contextual advertising? These Internet ads are shown when typing users’ requests of interest. Zhanibek Assetov Studio works with contextual advertising systems such as Google Advords, Target mail.ru, Yandex Direct.
MANAGING OF CONTEXT ADVERTISING IN YANDEX DIRECT
Yandex.ru is the most visited site in the Russian-language segment of the world wide web, . More than 65% of all users use this particular search engine; more than 14 million users use this site daily. The Janik Pro company offers such contextual services as Yandex.Direct as this company considers contextual advertising to be the most effective way to promote goods and services. Each advertiser can count on their target audience by using this system. On top of that, YandexDirect is distinguished by a low cost per click (from 30 kopecks), it has a convenient, non-complex interface, it allows you to make changes in the online mode. YandexDirect gives out detailed statistics and reports on the effectiveness of advertising (Yandex. Metric).
CONTEXT ADVERTISING FROM GOOGLE – GOOGLE ADWORDS IN ASTANA
One of the biggest contextual advertising systems is the world-famous Google AdWords. Every day it demonstrates advertising of millions of sites. To get the most out of ads in this system, you need to know many nuances of settings. Our company provides Google Ads contextual advertising services for many years and guarantees the most effective result from placing ads of various types in this system. Correct usage of key words in AdWords allows you to get the most out of every dollar spent.
CONFIGURING ADVERTISING BY STEPS:
- Preparation of semantic kernel is the selection of keywords and phrases. From the correct selection depends on who will be shown these ads. The selection of target audience will depend on correct key words and phrases.
- Text. Writing ad text. The accuracy and literacy of key words in the ad text will determine the effectiveness of advertising.
- Campaign settings. Each advertising campaign is configured by a number of parameters: the number of impressions, time, budget, the region in which the advertisement will be displayed.
- Statistics monitoring: to monitor the effectiveness of an advertising campaign, you should regularly check the statistics of your ad impressions, tack the number of transitions and their cost, as well as record the region and the time when a user goes to the site.